Motivated Seller?

There has been analysis of the effect of certain descriptive terms in relation to sales price and time on market.  The sampling was over a three-year period of home sales in the Dallas-Fort Worth Metroplex area but relevant to all real estate markets, including the Big Bear Real Estate Market.  Agents often, and sellers urge to put the phrase "motivated seller" in a listing in hopes of generating offers quickly.  The analysis found that listings where the sellers were "motivated" resulted in a 4% lower sales prices and 15% longer time on market.  While the intent of "motivated" is to entice buyers, the opposite occurs, hurting the sellers in the end.  Still thinking of adding that to your listing?

Comments

Popular Posts